Cuisinart, a leading manufacturer of cooking appliances and products, was looking to build their mailing list and gain followers on Facebook. So they turned to Viewbix to help.
Choosing to use our Classic player, Cuisinart branded it in their colors, uploaded a logo, set the main CTA button to enable in-player mailing list sign up, and added an app to direct viewers to their Facebook page. They also used the bottom logo feature to create an additional call-to-action driving viewers to their online store.
“Before implementing the videos enhanced by Viewbix, potential customers were watching our videos,but not taking enough actions. By leveraging the Viewbix platform,SDS was able to place specific calls to action directly into the same Facebook video ads, and our sales tripled while our leads increased sixfold. It’s the call to action placed at the right time to the right audience that achieved results!”
Safe Drive Systems (SDS)
Established in 2008, Safe Drive Systems (SDS) provides affordable aftermath collision avoidance systems for drivers looking ro prevent or reduce the severity of vehicle accidents. The company has sold over 100,000 units worldwide and is the only aftermarket company in the U.S. to offer both radar and camera-based collision avoidance systems. By selling directly to consumers, SDS offers much lower prices compared to dealerships or distributors of similar anti-collision systems.
SDS uses video marketing as an important tool toeducate potential customers and, more importantly, to drive qualified leads to help grow its business.Historically, SDS relied heavily on Facebook Video Ads for their marketing and lead generation efforts. However, they were looking for solutions to help lower their cost per lead and increase the ROI from their marketing spend.
Through partnership with Viewbix, the SDS team was able to utilize the Viewbix Platform to quickly and easily add calls to action and in ad lead generation into its Facebook Video Ads. While simultaneously using the data and insights from the platform to understand when and where each call to action should be placed.
CBS Television Distribution’s “The Dr. Phil Show” has been running since 2002 and has focused on discussing important social issues, helping thousands of people over the last decade. The show has a loyal and strong fan-case but the digital team wanted to find new ways to garner show participants and increase their viewership through social media advertising.
”Dr. Phil” turned to Viewbix for its ability to add custom overlays to it’s social video ads. Overlays can appear while a video is playing and can include clickable branded text or icons that present a call to action or promotion. The “Dr. Phil” team customized their promotional messaging to drive participant signups within the same screen. Through its ability to increase viewer engagement with interactive video ads, Viewbix is able to connect and engage with viewers in far more valuable ways than a simple view. Utilizing banners, in-video player sign-up forms, and customized branding, “Dr. Phil” found it easy to boost engagement and—most importantly—their video’s ROI.
“Since the Dr. Phil Show often covers issues that are personal in nature, we are continually seeking new ways to engage our audience. Viewbix allowed us to connect with our audience, while at the same time spending significantly less than usual to do so on a cost per engagement basis. We are pleased with the results and are looking forward to incorporating Viewbix’s interactive player into future campaigns.”
eBay’s Israeli Business Unit (BU), wanted to use video to drive traffic to product landing pages during the 2014 holiday season. The goals were to increase traffic to specific product category landing pages and increase sales using product videos from top Israeli eBay sellers.
Viewbix’s custom video player was the perfect solution for eBay’s Israeli BU, because of its ability to increase viewers’ engagement with video ads through call to action overlays. Viewbix’s video player used different calls-to-action inside the player for both mobile and desktop viewers, and also matched the look-and-feel to that of eBay’s brand.
The video player was successful in driving traffic to eBay’s landing pages thanks to the Viewbix-powered clickthrough buttons taking viewers to its homepage. The team used Viewbix’s analytics mid-stream to optimize the campaign, leading to significantly higher results. In the two first week of the campaign, engagement rates on the bottom banner were delivering 11% engagement. The team revised the bottom banner mid-campaign and the new banner delivered a rate of engagement of 21%, resulting in a 103% increase.