Online video is exploding, with eMarketer reporting that 93% of Marketers have used video for online marketing, sales or communications strategies.
In recent research by AOL, it was reported that video engagement was on average five times higher than engagement on standard banners. With that in mind, smart brands know that engagement means more than a click and are staying ahead of the competition by doing more than simply posting a video to their site or social channels.
At Viewbix, we are helping brands make the most of their video assets. Through close partnership, our clients are able to quickly and easily add brand assets, interactive applications and calls to action that transform their videos into an engaging experience that consumers crave. The resulting Viewbix enhanced videos can then be used across all devices in paid, owned or earned media channels.
The Viewbix Studio is simple, intuitive and requires no coding experience, enabling clients to enhance videos and publish them across any platform, for any device in just minutes. Videos enhanced by Viewbix are compatible with existing ad serving, measurement and analytics platforms and easily work within existing agency or client processes for launching advertising campaigns.
Viewbix’s team of video engagement experts work alongside our clients to help them get the best possible results from their video efforts. Beyond adding interactions to video, Viewbix uses second-by-second measurement of engagements to uncover contextual insights as to what, when and how users are engaging or responding to brand messaging.
With experience working with top tier advertisers like Cuisinart, Yankee Candle, Sony and many others, Viewbix has proven that engagement-enhanced videos drive measureable results, with one in four users taking action. Meaning that 25% of viewers who watch a video enhanced by Viewbix engage with at least one of the apps: That’s 16 times higher than average video engagement rates.
But, don’t take our word for it; let our clients tell you in their own words .